Modern wooden house with stone stairs and patio in a mountainous landscape with rolling hills and snow-capped peaks in the background.

Logo / Guidelines / Packaging / Apparel / Stationary

Dark Root Barbershop

Dark Root Barbershop, nestled in the Allentown neighborhood of Pittsburgh, Pennsylvania, has been an integral part of the local community since 2019. Dedicated primarily to serving male clientele, the barbershop has fostered a remarkable sense of community and passion. What started as a modest operation in a garage has now flourished into a thriving business situated in a prominent location within an up-and-coming neighborhood. The growth has been remarkable, with a significant expansion of the team and an influx of clients. This success is attributed to their incredible commitment to delivering personalized and professional service.

Through a cohesive and visually striking brand identity, Dark Root Barbershop is poised to further solidify its presence as a trusted and beloved establishment within Pittsburgh.

Modern house with wooden exterior, stone stairs, and a stone patio in a mountain landscape with green hills and snow-capped mountains in the background.
Modern house with wooden exterior, stone steps, and outdoor patio, set against rolling green hills and distant mountains at sunset.
Modern wooden house with stone steps leading to a patio, surrounded by grassy hills and mountain range in the background.
Modern wooden house with stone steps leading to a patio, surrounded by tall grass, with rolling green hills and mountains in the background during sunset.

To reflect the essence of the business, the brand identity process was centered around the concept of "roots." The root elements not only connect to the name of the barbershop but also evoke a sense of deep-rootedness within the community. A sophisticated dark color palette was chosen to exude a luxurious feeling and appeal to the tastes of their clients.

To showcase the versatility of the new brand identity, a range of mockups was developed. These visual explorations encompassed various applications such as packaging, apparel, and stationery. By incorporating the identity elements in a stylish and easily comprehensible manner, these mockups presented different possibilities for expanding the barbershop's branding efforts. Furthermore, these applications serve as avenues for generating additional revenue streams and enhancing local recognition within their community.

Modern wooden house with stone steps leading to a patio, surrounded by grassy landscape and mountains in the background at sunset.
Modern house with wooden exterior situated in hilly landscape with mountains in the background, stone steps leading to patio with stone walls and grass.
Modern wooden house with stone steps, set in a mountainous landscape with grassy hills and distant snow-capped mountains.
Modern wooden house with stone steps leading to a patio, surrounded by grass and located in a mountainous landscape at sunset.