Collage of various outdoor adventure and travel gear, clothing, and activities, including backpacks, luggage, surfing, hiking, snowboarding, and camping images with product descriptions and promotional content.

Editorial / Advertising / Motion Graphics / Social Media

Db Journey

Db, previously known as Douchebags, is a luggage and bag brand that prides itself on its unique approach to design and functionality. The company has a distinct vision of creating products that go beyond the ordinary, aiming to craft items that not only serve a purpose but also make perfect sense to their users. With meticulous attention to detail, the team at Db invests countless hours into the development of each element, ensuring that it serves a specific function while maintaining an unmatched aesthetic appeal.

Collage of images showing people traveling, outdoors, and adventure activities with the text 'Built to Take You Anywhere'.
A poster for 'The Pontoon Celebration' art event. It features an image of orange inflatable pontoons on a grassy field, with text describing the event details: location at Natural High, Brouwersdam 22, on August 9, 2022, at 5:00 PM. The poster also includes a section of text about a natural phenomenon in the Arctic and a simple map with a location pin.
Collage of diverse people engaged in various activities such as photography, videography, surfing, running, hiking, and traveling, with the Db logo and accompanying text emphasizing their talents and exceptional qualities.

The lookbook serves as a powerful tool to communicate Db's brand story and ethos. It provides a visual narrative that captures the essence of the company, effectively conveying the brand's values and differentiating it from competitors.

The design process at Db is characterized by a combination of innovation, practicality, and a deep understanding of the brand's values. For the concept lookbook design, inspiration was taken from various sources, including social media, the company website, and other relevant platforms. By gathering these elements, a comprehensive showcase was created that not only highlights the bags themselves but also portrays the overall lifestyle and the sense of community that Db has built around its brand. The lookbook is designed to be simple yet playful, allowing viewers to engage with the brand and gain a clear understanding of what Db represents and how they present themselves to the world.

A collage advertisement for backpacks featuring images of people outdoors with backpacks, showcasing different backpack colors, and a woman taking a photo with a horse in a field.
A man crouching on a beach next to four backpacks, with mountains in the background, smiling at the camera.
An advertisement for the Djarv Snowroller snow travel bag, showing its features such as length adjustment, lightweight design, compression, rib cage technology, hook-up system, and storage capacity, with images of snow and people in winter clothing sitting on a couch.
Advertisement for Ramverk 21L Backpack featuring images of various colored backpacks, close-up of a black backpack, and photos of people using the backpacks. Text highlights durability, protection, full access openings, and versatile color options.
An infographic titled 'The Goal' and 'Net Zero' discussing a commitment to reduce greenhouse gas emissions and achieve net zero by 2050. It includes sections on the company's perspective, current footprint, goals, actions like making durable products, reducing footprint, working with best standards, closing loops, offsetting emissions, and being transparent. There are charts, graphs, and icons related to emissions, materials, and activities.
An advertisement for a line of backpacks and travel gear by DB, featuring a photo of a person sitting on a dock by water with a black backpack labeled 'Ramverk 21L Backpack' nearby. The right side displays line drawings of various bags and accessories with their names, including backpacks, totes, travel organizers, and accessories, along with a website URL and a description of the product features.
A promotional image split into two sections. The left side features a black and white photo of snow-covered mountains with a small figure and the text: 'Db Black. The membership you've been waiting for.' Below that are icons and benefits including free shipping, warranty, discounts, and exclusive content. The right side displays a sunset scene with an orange sky, mountains, and a small circle of sunlight. There are orange luggage pieces labeled with different models and sizes at the bottom, under the heading 'The Midnight Sun Edition' describing the inspiration behind the collection.
A person standing on a cliff overlooking the ocean with a white backpack and a backpack-shaped surfboard, advertising surf gear. The right side shows a person loading a large surfbag onto a vehicle, with insets of desert roads and people packing surfgear, promoting the world's best surf bag.