Modern house with wooden exterior situated in a mountainous landscape with green hills, stone steps, and a stone wall in the foreground.

Logo / Guidelines / Advertising / Signage / Apparel

Redfin Blues

Relax & enjoy the warm breeze as you sit on the deck overlooking the water on Pittsburgh’s only North Shore waterfront grill. When you are finished with your meal, continue your experience with a stroll along the river, perhaps have a drink at the open-air bar, or just relax where you are as the friendly atmosphere of Redfin Blues surrounds you.

The process of developing the brand identity for Redfin Blues was all about tackling challenges while keeping things familiar for their beloved customers and drawing in new ones. The main focus was to simplify the previous logo while keeping its core essence intact. This move injected a burst of fresh energy into the brand, without leaving behind loyal patrons.

A modern house with wooden siding sits in a mountainous landscape, with stone steps and a stone patio in the foreground, and green grassy hills and snow-capped mountains in the background.
Modern house with wooden exterior, stone patio, and steps leading up to the house, set in a landscape with grassy hills and mountains in the background.
Modern house with wooden exterior situated in mountain landscape with grassy hills and snow-capped peaks in the background.
Modern house with wooden exterior on a hillside, stone steps leading up to it, in a mountainous landscape during sunset.

With the revamped logo design, the restaurant's image got a refined & polished makeover. This transformation not only made the brand more appealing & easy to grasp, but also caught the eye of potential customers who may have been put off by the complexity of the old design.

On top of the logo, alternate versions & typography were created. These variations were crafted to ensure consistency across various platforms, like social media & promotions. By using consistent visual elements everywhere, Redfin Blues boasts a united & unmistakable brand presence, allowing customers to effortlessly recognize & connect with them on all fronts.

Modern house with wooden exterior and large glass windows in a mountainous landscape, gravel pathway, stone steps, and outdoor landscaping with grasses.
Modern house with wooden exterior, stone steps, and terrace in a mountainous landscape with grassy hills and snow-capped peaks in the background during sunset.
Modern wooden house on a stone patio with mountains in the background
Modern house with wooden exterior on a hill, stone steps, and a mountain landscape in the background during sunset.