A person dressed in 1970s style clothing with a large fake eye for a face, holding a small camera in one hand and pointing to the eye with the other. They are sitting on a green couch with floral wallpaper background.

Guidelines / Identity / Social Media / Packaging / Advertising / Motion Graphics / Signage / Email / Retail Displays

Wyze Labs

Wyze Labs, a Seattle-based company, is a prominent player in the smart home industry, specializing in smart home products and wireless cameras. Founded by former Amazon employees, Wyze Labs has quickly made a name for itself as a small but impactful start-up. With a staggering user base of over 10 million registered users and even more devices sold, they have solidified their position as one of the leading smart home companies in the United States.

Packaging box for WYZE Robot Vacuum, showing images and features of the robot vacuum for multi-floor room mapping, quick path planning, and efficient cleaning.
Packaging boxes for a Wyze cordless vacuum cleaner, showing the vacuum, features, and a person using it on a hardwood floor.
Three boxes of electronic products and an illustration of a home office setup featuring a gaming headset, chair, and desk
Four colorful boxes of smart LED lighting products arranged side by side on a white surface, with the front panel of each box displaying product information and features.

Being entrusted with diverse responsibilities, I have played a pivotal role in maintaining the brand identity, designing impactful product packaging, conceptualizing retail and experiential concepts, and overseeing the production process of all deliverables. By carefully digesting feedback from multiple teams and leadership, I have been able to create end products that satisfy the needs of all stakeholders involved.

Working as a graphic designer at Wyze Labs has been an exhilarating journey, allowing me to contribute to the growth and success of a dynamic company that is revolutionizing the smart home industry.

Three smartphones displaying Amazon product advertisements for Wyze security and lighting devices, including a 2-pack battery camera, a camera pro, and floodlights, with discounted prices.
Three smartphone screens displaying Wyze promotional graphics: the first for Cyber Monday deals with up to 50% off, the second featuring gear-up spring discounts on speakers with up to 25% off, and the third showing Wyze Cash Credit offers for various spending levels.
Three smartphones displaying different social media posts from Wyze. The first announces a Reddit AMA with Shanee, the second promotes Wyze Home Monitoring service, and the third invites followers to a TikTok live event for daily giveaways.
Display table showcasing Wyze security cameras and features, including night vision options, with product info sheets and promotional material.
Screenshots of a mobile app advertisement, showcasing a security camera service with features like unlimited cameras, detailed footage, and a special promotional offer for new customers in 2024.
Three smartphones displaying promotional images for Wyze cameras and a warehouse sale. The first shows a Wyze Cam v4 priced at $29.99 with a rain background. The second features a Floodlight v2 camera priced at $53.99 with a dark sky background. The third advertises a garage sale with a white and black camera on a fence background with flowers and a green smiling theme.
WYZE brand guidelines booklet with images of multiple security cameras on the front cover.
Display of WYZE Cam products in a warehouse, with cameras arranged on a table and promotional signage showing features and images of the cameras.